Before a customer calls you, visits your shop or sends a message, there is a good chance they have looked at your website. In those first moments, your website does the job of a salesperson. It greets the visitor, explains what you offer and either earns their trust or loses it. A beautiful design is nice, but a website that sells is mostly about clarity, speed and trust. Use this checklist to see how your site is doing.
A clear offer at the top
When someone opens your homepage, they should understand within a glance what you do, who it is for and why they should care. Avoid vague lines like "excellence in every solution". Say plainly what you sell and where.
- A headline that says what you do in everyday words
- A short line underneath explaining who you serve
- One main button that tells visitors what to do next, such as "Message us" or "Get a quote"
- Your location or service area if it matters to customers
Easy ways to contact you
Many customers in Bangladesh prefer to message rather than fill in a long form. International clients may prefer email or a booking link. Offer the options your customers actually use, and make them easy to find on every page.
- A WhatsApp button that opens a chat directly from a phone
- A phone number that can be tapped to call
- A short contact form that asks only for what you need
- An email address and, if relevant, your office address and hours
- A clear note on when people can expect a reply
Fast and comfortable on a phone
Most of your visitors are likely to be on a mobile phone, often a mid-range Android on mobile data. If your site is slow or awkward on that phone, many visitors will simply leave. Test your own site on an ordinary phone, away from office Wi-Fi.
- Pages that open quickly, without long waits for large images or videos
- Text that is readable without zooming
- Buttons big enough to tap with a thumb
- No pop-ups that cover the page before the visitor has read anything
- Menus that are simple to open and close
Real proof, not empty claims
Visitors are naturally cautious. Phrases like "best in the market" do not build trust. Real, specific proof does. Only use proof that is genuine and that you have permission to share.
- Photos of your actual work, products, team or premises instead of stock images
- Genuine reviews or comments from customers who agreed to be featured
- Clear details about your business, such as how long you have operated or your registration, where true
- A plain explanation of how you work with customers from first contact to delivery
A simple structure
Do not make visitors hunt. A small business site rarely needs dozens of pages. A few well-organised pages usually work better than many thin ones.
- Home page with your offer and main call to action
- Services or products page with clear descriptions
- About page that introduces the people behind the business
- Contact page with all your contact options
- Pricing information if you can share it, or a clear explanation of how quotes work
Basic SEO
SEO, or search engine optimisation, simply means helping Google understand your pages so people searching for what you offer can find you. You do not need to be an expert to cover the basics.
- Each page has a clear title that describes what is on it
- Each page has a short description that appears in search results
- You use the words your customers would actually search for, including your area or city
- Images have short text descriptions, which also help visually impaired visitors
- Your business is listed on Google with the same name, address and phone number as your website
- The site uses a secure connection, shown by the padlock in the browser
Keep it up to date
An outdated website quietly tells visitors you may not be active. Old offers, broken links, last year's dates or a phone number that no longer works all damage trust. Set a reminder to check your site regularly and update anything that has changed.
A quick self-test
Hand your phone to a friend who does not know your business. Ask them to open your website and tell you what you sell and how they would contact you. If they struggle or hesitate, your first salesperson needs some training.
Get a second opinion from GrapCode
If you would like an outside view of your website, you can message GrapCode on WhatsApp or request a free website review. A member of our team will look at your site by hand and share practical suggestions. There is no automatic report and no obligation. If you decide you want changes or a new website, we will prepare a custom quotation after a short conversation.
